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We Deserve Better Beauty

We Deserve Better Beauty

Hi, I’m Samantha. Just like you, I use products every day from skin care, to makeup, to shampoos and body wash, sunscreen, and more. And I’m sure just like you too, I started to second guess the products we slather on ourselves daily that are supposed to improve our skin, appearance, and health. How are these products formulated? Do they contain toxic ingredients? As I started becoming more aware of the food industry and food additives, I also started to become concerned about what was in the products we use daily on our skin. When I started scanning my products to assess their safety on the Environmental Working Group Healthy Living app, I wasn’t happy with what I found. A lot of products we use in our everyday lives are downright HARMFUL to our bodies and have cancer promoting ingredients, endocrine disruptors and even have reproductive concerns.

What we put on our skin is just as important as what we eat, and that’s why as a Registered Dietitian I feel that it is part of my mission to help you find safer products to protect your health from the inside and out. This is what drew me to be a part of Beautycounter and their mission to CHANGE the industry, address Congress and create safer products for all of us in this highly unregulated sector of personal care products.

Companies in the U.S. are ALLOWED to use known toxins and carcinogens in our everyday products like shampoos, skin care, soaps, lotions, and sunscreens without having to disclose these ingredients or their harmful effects – seems a bit crazy, right? Luckily, there are some companies who are taking it upon themselves to not settle for harmful ingredients. Beautycounter is one of the companies who are paving the way to transparent, cleaner products with safer ingredients as well as a lower carbon footprint for a safer planet.

-CEO of Beautycounter, Gregg Renfrew


I am excited to share what I’ve learned about the cosmetic industry with you so you can make your own educated, informed decisions about the industry and the products you choose every single day.

Yes, you read that correctly. Are you as shocked as I am that our cosmetics industry has had such little oversight and attention over the past 80 years?
Do you notice something wrong about this? Why does the U.S. have the least amount of banned ingredients? Another alarming statistic is that only about 10% of the 10,000 chemicals commonly found in our cosmetic products have known safety data.

Researchers at UC Berkeley’s School of Public Health released a study in 2013 that detected lead, cadmium, chromium, aluminum and five other metals in popular brands of lipsticks and lip glosses commonly found in drugstores and department stores. They also noted that children are especially susceptible to heavy metal accumulation in their cells and bodies. How many young teenage girls can you think of who get into makeup and apply daily, even multiple times per day?! These toxic ingredients are still allowed to be put in our products today.


Beautycounter has banned over 1,500 ingredients, called The Never List, which consists of “common” ingredients that can be harmful and toxic yet are permitted to be in our cosmetics to this day by the FDA. They are setting a new bar and creating new standards, helping to lead the industry with innovative products that are high performing yet safe and non-toxic. It was a no brainer when I discovered how this company is making changes on a legislative level, yet do not sacrifice on product performance.

Beautycounter is dedicated to product performance just as much as they are to safety. After trying numerous non-toxic products that haven’t lived up to my performance standards, it was a breath of fresh air to find a company that checked all the boxes of safety, advocacy, yet also made my skin feel amazing. They’ve established a rigorous ingredient screening process and source their ingredients responsibly to make sure the natural and synthetically made products are safe and effective. They compare their prospective ingredients to evidenced based data on skin irritation, carcinogenicity, reproductive toxicity, cumulative exposure and more.

Every single Beautycounter product is rated between 0-2 on EWG’s Skindeep database, the best score being 0, the worst score being 10, and many of the producs are “EWG certified.” This app and website is one of the best resources to assess products in a pinch for safety, carcinogens, allergens, and reproductive concerns. If I can encourage you to make one change, it would be to download this app and start using it to scan your existing products and when shopping to reduce the toxin load in your everyday life.


Here are a few of my favorite products I use every day!

Countermatch Adaptive Moisture Lotion

Breakthrough Bio-Mimic Technology

This lightweight lotion helps skin adapt to the ever-changing aggressors of modern life. Not only does it provide up to 24-hours of hydration — it actually adjusts hydration levels throughout the day for a smooth look and feel and radiant glow. Breakthrough Bio-Mimic Technology harnesses the unique life-giving properties of plants to exactly match the structure of skin, giving it precisely what it needs and nothing it doesn’t.


Overnight Resurface Peel

Goodnight, dullness. Good morning, glow.

Formulated with 15 botanically-derived acids, this leave-on peel improves skin texture and minimizes the appearance of pores, fine lines, and dark spots without irritation or over-drying. 


Tint Skin Foundation

A complexion game-changer.

A lightweight, creamy foundation that actually cares for your skin, this formula goes on seamlessly and blends effortlessly to cover imperfections and visually even out skin tone. Buildable and natural-looking, it leaves you in control of the coverage.


There are 3 ways to get involved with Beautycounter:

1. Shop as a Customer

Voting with our dollars helps the industry change for the better by selecting products with the safest, highest quality ingredients. This increases the demand for better quality and reduces the use and need of toxic ingredients. Shop Beautycounter skin care, makeup, sun care, mens line, and baby products here!

2. Join as a Band of Beauty Member

Join Here for Customer Membership Discounts and Perks!

3. Are you passionate about our mission and ready to spread the word?

Join as a consultant! Receive 25% off your own orders and take advantage of the opportunity to earn some additional income. Our mission is educating others about the skin care industry and how to make safer choices.

Some consultants earn a full time income, while others work on the side to share their passion and supplement their family income. It is very flexible and can be whatever you want it to be!

We are a direct retail company (not an MLM). We do not require that you spend a minimum amount on products every month. We have a low start-up fee of $98 which includes two products (which you will earn right back!).

This is the right time to join Beautycounter! We are growing fast – we grew 350% last year! Most consultants are the first in their area and are able to build their business and spread the word quickly. We were also just introduced to the Clean Slate program, in which Beautycounter consultants receive 15% off many other non-toxic, safe and effective brands on the market to make it easier to live well.

We offer tons of support on our team and we will coach you in how to educate others and run a successful business!

  • Click this link, and then scroll down to the middle of the page to “Join the Mission: Become a Consultant”
  • Enter your email and other required info to create your account. It will say Choose a Mentor and give you an option for the default, which is “BeautyCounter HQ.” Under that, click Select a Different Mentor and add myself, “Samantha Voor.”
  • Add your Enrollment Kit into your cart – this is the minimum package they require you to purchase to become a consultant.
  • You can optionally add one of the special Enrollment product packages to your shopping cart for a discounted option. This the best discount we ever receive as a consultant if you want to take advantage!
  • Finish the enrollment page and place your order! Welcome to Beautycounter!


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